Acreage Rural

Last updated: 25/03/2026 @ 12:37pm

Acreage Rural is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or contact us regarding our services.

This policy applies to the website www.acreagerural.com and any communication or interaction with Acreage Rural.

1. Who We Are

Acreage Rural is a UK-based rural advisory business providing services to farmers, landowners and rural businesses.

Business name: Acreage Rural

Company number: 16808280

Registered address:

41 High Street

Leicester

United Kingdom

LE8 0HS

Email: hello@acreagerural.com

Telephone: 07946 782195

Acreage Rural is registered with the Information Commissioner’s Office (ICO).

ICO Registration Number: ZC081324

If you have any questions regarding this Privacy Policy or how we handle your data, please contact us using the details above.

2. What Information We Collect

We may collect and process the following types of personal information:

Information you provide to us

• Name

• Email address

• Telephone number

• Address or location details

• Land ownership or property information

• Documents submitted through enquiries or client portals

• Information provided in correspondence or consultations

Information collected automatically

When you visit our website we may collect:

• IP address

• Browser type and device information

• Website usage data

• Pages visited and time spent on the website

This information helps us understand how visitors use our website and improve our services.

3. How We Collect Your Information

We may collect personal information through:

• Contact forms on our website

• Email or telephone enquiries

• Newsletter or mailing list sign-ups

• Client onboarding processes

• Documents submitted for advisory services

• Website cookies and analytics tools

4. How We Use Your Information

We use personal information for the following purposes:

• To respond to enquiries and communicate with you

• To provide rural advisory services

• To prepare reports, proposals or land assessments

• To arrange meetings or consultations

• To refer clients to professional partners where appropriate

• To improve our website and services

• To comply with legal or regulatory obligations

We only use your information where we have a lawful basis to do so.

5. Legal Basis for Processing

Under UK data protection law we rely on the following legal bases:

Legitimate Interests

To communicate with potential and existing clients and provide our services.

Contractual Necessity

Where processing is required to deliver services requested by you.

Consent

Where you have given clear permission for us to process your personal data for a specific purpose, such as newsletter communications.

Legal Obligation

Where we are required to retain or process information to comply with legal requirements.

6. Sharing Your Information

We will never sell your personal data.

However, we may share information where necessary with trusted third parties such as:

• Agricultural solicitors

• Finance brokers

• Professional advisers

• Technology or hosting providers

• IT support services

This only occurs where it is necessary to deliver services or where you have requested an introduction.

All third parties are expected to respect the security of your personal data and treat it in accordance with the law.

7. Data Storage and Security

We take reasonable steps to protect personal data from loss, misuse, unauthorised access or disclosure.

Security measures may include:

• Secure IT systems and password protection

• Restricted access to sensitive information

• Secure storage of documents and files

• Responsible handling of physical and digital records

While we take reasonable precautions, no method of internet transmission is completely secure.

8. How Long We Keep Your Information

We retain personal data only for as long as necessary to fulfil the purposes it was collected for, including legal, accounting or reporting requirements.

Where data is no longer required it will be securely deleted or anonymised.

9. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• The right to access the personal data we hold about you

• The right to request correction of inaccurate information

• The right to request deletion of your data in certain circumstances

• The right to restrict how your data is processed

• The right to object to processing based on legitimate interests

• The right to request transfer of your data to another organisation

To exercise any of these rights please contact us using the details provided above.

10. Cookies and Website Analytics

Our website may use cookies or analytics tools to understand how visitors interact with the site and improve user experience.

Cookies are small files placed on your device when you visit a website.

You can control or disable cookies through your browser settings.

11. Third Party Links

Our website may contain links to external websites or services. Once you leave our website we are not responsible for the privacy practices of those sites.

We recommend reviewing their privacy policies before submitting personal data.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements.

Any updates will be published on this page.

13. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Acreage Rural

41 High Street

Leicester

United Kingdom

LE8 0HS

** Please note this is our head office, and we do not allow visitors **

Email: hello@acreagerural.com

Telephone: 07946 782195